In modern Western astrology the signs of the zodiac are believed to represent twelve basic personality types or characteristic modes of expression.
The twelve signs are divided into four elements fire, earth, air and water.
They are also divided into three qualities, cardinal, mutable and fixed.
The personality traits of the twelve signs are as follows:

How important a zodiac sign is for an individual depends on the placement of planets and the ascendant in that sign.
If a person has nothing placed in a particular sign, that sign will play no active role in their personality.
On the other hand a person with, for example, both the sun and moon in Cancer, will strongly display the characteristics of that sign in their make up.

The Twelve Signs

Aries (The Ram) (fire, cardinal, personal): Keyword: "I am". Freedom-loving, assertive, individualistic, independent, intellectual, pioneering, leader, action-oriented, fiery, straightforward, passionate, powerful. Can be extreme, arrogant, intemperate, violent, headstrong, impulsive. From dates March 21st to April 20th.
Taurus (The Bull) (earth, fixed, personal): Keyword: "I have". Resourceful, thorough, devoted, patient, sensual, affectionate, cautious, musical, artistic, solid, earthy, strong, sturdy, kind. Can be slow, possessive, stubborn, acquisitive, indulgent. From dates April 21st to May 21st.
Gemini (The Twins) (air, mutable, personal): Keyword: "I think". Logical, inquisitive, lively, active, curious, multi-tasking, talkative, sociable, duality, mercurial, whimsical. Can be superficial, two-faced, inconstant, restless, impulsive, headstong, stubborn. From dates May 22nd to June 23rd.
Cancer (The Crab) (water, cardinal, personal): Keyword: "I feel". Protective, sensitive, tenacious, family and home oriented, helpful, nurturing, watery, emotional, loving. Can be crabby, clinging, moody, worrying, pessimistic. From dates June 24th to July 22nd.
Leo (The Lion) (fire, fixed, social): Keyword: "I will". Generous, proud, theatrical, passionate, sunny, bright, kingly, powerful, loves attention, dramatic, independent, noble, creative, leader. Can be arrogant, bossy, boastful, egotistic, snobbish. From dates July 23rd to August 22nd.
Virgo (The Virgin) (earth, mutable, social): Keyword: "I analyze". Practical, efficient, critical, work and service oriented, common sense, modest, health conscious, mentally active, helpful, flexible. Can be pedantic, fussy, over-critical, worrying, over fastidious. From August 23rd to September 22nd.
Libra (The Scales) (air, cardinal, social): Keyword: "I balance". Co-operative, diplomatic, urbane, fair, needs partnerships, refined, balanced, graceful, charming, debative, just, open-minded, social. Can be lazy, indecisive, dull, rationalizing. From dates September 23rd to October 23rd.
Scorpio (The Scorpion) (water, fixed, social): Keyword: "I desire". Passionate, secretive, powerful, keenly perceptive, deep, complex, analytical, inquisitive, resourceful, magnetic, intense, hypnotic, sexual, perspicacious, creative, vigorous, untameable, ambitious. Can be jealous, controlling, possessive, aggressive, cunning, cruel. From dates October 24th to November 21st.
Sagittarius (The Archer) (fire, mutable, universal): Keyword: "I perceive". Freedom loving, straightforward, extrovert, philosophical, intellectual, fun-loving, arrogant, adventurous, expansive, optimistic. Can be blundering, scattered, careless, jealous, too-serious, tactless. From November 22nd to December 21st.
Capricorn (The Sea-goat) (earth, cardinal, universal): Keyword: "I use". Prudent, cautious, patient, methodical, practical, reserved, ambitious, authoritative, competent. Can be saturnine, suspicious, rigid, cunning, over-cautious, pessimistic. From dates December 22nd to January 19th.
Aquarius (The Water Carrier) (air, fixed, universal): Keyword: "I know". Democratic, unconventional, detached, friendship oriented, humanitarian, cause-oriented, believes in the group, society, progressive, sophisticated, objective. Can be eccentric, elitist, dogmatic, aloof. From dates January 20th to February 18th.
Pisces (The Fishes) (water, mutable, universal): Keyword: "I believe". Imaginative, sensitive, compassionate, feeling, idealistic, spiritual, accepting, undiscriminating, creative, mystic, self-sacrificing, artistic. Can be impractical, neglectful, escapist, lazy, distracted. From February 19th to March 20th.


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